geek!daily

Three Observations on Reverse Engineering

I'm working on the tech slides for our presentation deck today. The purpose is to demonstrate that not only do we have something (and we do =), but that it's easier to buy us than to rebuild us. This got me thinking about what influences how easy or hard it is to reverse engineer a thing. Here's what struck me as true.

1. It's straightforward to reverse engineer an existing product feature. The cost of doing so varies in direct proportion to the opacity and complexity of the feature.

2. It's more difficult to reverse engineer existing workflow as embodied in code (e.g. a pipeline) as it requires knowledge of the pipeline's foundations as well as an understanding of the nuances of its implementation. Lacking the nuances, you'll repeat the mistakes of others; lacking the foundations, you'll go horribly astray. The cost of doing so varies in direct proportion to your knowledge of the process, its basis and nuances, and your experience in working with it and its variations.

3. Most difficult is to reverse engineer strategy, which can be considered as the implicit fundamental knowledge and intent in which a product's features and workflow are grounded. The cost of doing this varies in direct proportion to your insight into the mind(s) formulating and executing that strategy.

You are not your product. You are not your workflow. You are your ideas.

The Next Big Thing

If you've ever talked with Shel Israel (co-author of Naked Conversations), you've likely watched him strew the conversation with priceless observations pithily dressed so they'll cling to your grey matter like Paris Hilton somehow clings to her celebrity. I don't know that he's read "Made To Stick," but he's certainly tuned in to its message.

The one he dropped on the table today which made my brain explode, quoted as closely as I can manage:

"Computers lack common sense. [...] Integrating common sense with computing power [is the next big thing]."

This immediately rings true. The rise of social media, of crowdsourcing, of online communities are all based on finding ways to integrate common sense into the system. It's the thing people continually bring to the party that no amount of engineering will ever conquer (with apologies to Jeff Hawkins, many of whose aims I share).

All the better that PublicSquare fully embraces this; it's how I know we're on the right track.